When Ahmad Endee immigrated from Jordan, the 33-year-old master watchmaker did not settle in Manhattan, N.Y., or Los Angeles.

He came straight to this former coal town of 10,000, to practice his craft and live the American dream.

One look at Joyce’s Fine Jewelry on Main Street and you understand why he did: The store, nestled between a small park with statues of President Thomas Jefferson and his treasury secretary, Albert Gallatin, formulating their plans for the first national road (which runs right through town), and a larger park dedicated to legendary local newsman Walter “Buzz” Storey Jr., is nothing short of dazzling.

Read the full piece here: What is the matter with small town America?